Unofficial Logo Amadeo Yurcel x Uppfylld Funnel IKEA

I unofficially made a logo of Amadeo Yurcel in collaboration with IKEA's uppfylld funnel. The hope is not just to make an interesting visual but to educate the public that enjoying good coffee can use the simplest tools possible.

Unofficial Personal Branding Logo / Amadeo Yurcel Finalist IBRC 2025 / Uppfylld Funnel IKEA

Amadeo Yurcel

Finalist Indonesia Brewers Cup Championship 2025

Background Story (EN)

Amaedeo Yurcel is an IBrC (Indonesia Brewers Cup Championship) 2025 finalist from Tanatap Coffee that has taken the coffee world by storm. The concept carried by deo is a brewing tool to brew coffee every year there are always many interesting technological innovations at an expensive price. Then what is the interesting essence if brewing coffee with expensive tools with good taste is common. What if brewing coffee with cheap makeshift tools but can create an extraordinary taste so that what is prioritized is technique and several other variables regardless of expensive tools. So the uppfylld ika funnel with a price below IDR 20,000 is used.

Main Objective (EN)

Based on this unique event in coffee, I unofficially made a logo of Amadeo Yurcel in collaboration with IKEA's uppfylld funnel. The hope is not just to make an interesting visual but to educate the public that enjoying good coffee can use the simplest tools possible.

Design Concept (EN)

Based on the background story, it will be used as a visual narrative idea that combines the wordmark name of amadeo yurcel with the unique shape of the uppfylld funnel from ikea along with the selection of fonts that form like coffee beans and the characteristic color of the funnel.