BOFFEE
Boffee is a sub brand of the main FNB company called Boonk that specializes in coffeeshops. The uniqueness of Boffee highlights Malaysian characteristics in terms of flavors, products, services and more. So that it is translated into a form of visual identity that describes the characteristics of Malaysia in the form of hibiscus flowers as native Malaysian flowers. As well as to provide clearer information to potential customers that boffee is a coffeeshop by giving the shape of coffee beans into it which is like a heart indicating that the hope is that people can fall in love and fit to drink coffee at boffee at first sight.
